概要

"An industrious who is untiringly focused on achieving what he wants".

项目

Role of Packaging in Consumer Buying Behavior

工作经历

公司标识
Brand Manager
Beaute Pakistan International
Oct 2022 - 代表 | Karachi, Pakistan

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公司标识
Assistant Brand Manager
Beaute Pakistan International
Oct 2021 - Sep 2022 | Karachi, Pakistan

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公司标识
Assistant Brand Manager
Matco Foods Limited
May 2018 - Sep 2021 | Karachi, Pakistan


Responsible for managing Local and imported packaging.
Assist in development of all packaging i.e. Local, International and Private Label brands.
Accountable in managing and preparation for local and international exhibitions.
Organizing events such as conferences, trade events and exhibitions.Responsible for planning and execution of ATL/BTL activities nationwide.
Measure and report performance of all marketing campaigns.
Responsible for coordinating with local and International Media buying agencies to get best possible slots for TVC.
Responsible for coordinating, follow-ups and monitoring of advertising (OOH campaigns).
Provides assistance for the branding direction & execution of marketing campaigns.
Responsible for evaluation, selection and coordination with vendors for POS materials and Giveaways.
Assisting sales team on periodical basis with creative POS & marketing materials

公司标识
Marketing and Research Associate
Peridot Products Pvt Ltd
Nov 2015 - Apr 2018 | Karachi, Pakistan

-Managing and Executing TVC campaigns of famous household brands; KIWI KLEEN Surface Cleaner, KIWI KLEEN Toilet Cleaner and newly launched insecticide brand INSEGUARD.

-Responsible for coordinating, follow-ups and monitoring of advertising (OOH campaigns) & promotional activities for the company’s three highest contributing brands "KIWI Shoe Care, Glint & Black Cat Talcum Powder" in close coordination with creative, media and activation agencies.

-Responsible for coordinating with Media buying agencies to get best possible slots for TVC.

-Responsible for evaluation, selection and coordination with vendors for POS materials and Giveaways.

-Assessing the multiple vendors for production of merchandising materials.

-Determines customers' needs and desires by specifying the research needed to obtain market information.

-Assesses market competition by comparing the company's product to competitors' products.

-Obtain data to design surveys and perform market Research.

-Make recommendations to employer about marketing activities.

-Evaluation of Marketing Campaigns & monitoring competitors’ activities.

-Assisting sales team on periodical basis with creative POS & marketing materials.

学历

Bahria University
硕士, 工商管理硕士学位, MBA Marketing​‎
Marketing (Brand Management, Consumer Behavior), Supply Chain Management
2016
Bahria University
学士, 工商管理学士学位, Bachelor of Business Administration‎
Marketing (Brand Management, Consumer Behavior)
2014

技能

熟练 Brand Advertising
熟练 Brand Activation
熟练 Brand Advertisement
熟练 Brand Advertising
熟练 Brand Awareness
熟练 Brand Development
中级 Brand Ideas
中级 Brand Implementation
熟练 Brand Management
熟练 Branding
中级 Branding Ldeas
熟练 BTL Activities
熟练 Campaigns Management
熟练 Client-Focused Approach
熟练 Consumer Behavior
中级 Cooordination Skills
中级 Digital Marketing
中级 Linked Analytics
熟练 Marketing Strategy
熟练 Presentation Skills
中级 Strategic Marketing Management
中级 Strategically Skills
熟练 Team Working Skills
熟练 TikTok Knowledge
中级 Trade Marketing
熟练 Vacuuming and Floor Care
熟练 Vendor Management

语言

中级 英语
熟练 乌尔都语